Whitehat SEO

Marketing Automation for Growth

Wed, 27 Oct 2021 12:51:47 GMT

The world of automation is to make things easier, so why can it seem so hard?

Full article available here: https://blog.whitehat-seo.co.uk/automation-in-hubspot-workflows

See how you can effectively use HubSpot tools and software to automate actions, campaigns, and activities throughout an entire buyer's journey.

Increase your chances of generating leads, new sales and an improved result in your marketing ROI.

Timing is everything!

So, with HubSpot automation tools and software, you can make sure you get it right every time.

Automation can be used for both your customers and teams.

Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.

Whether it be:

• inbound marketing/ sales process

• email marketing

• social media marketing

• sales/customer service literature

You can use marketing automation to grow your team processes, customer retention and satisfaction.

This London HUG will help you use marketing automation and:

• know your processes

• know your customer

• have a defined strategy

• create required materials

• everyone in the loop

• test it!

Join us to find out how to use HubSpot marketing automation features and integrations.

Plus, a workshop on how to create a workflow to increase productivity and scalability.

Working smarter is better than working harder, so watch today!

How To Run A Remote Sales Team

Sun, 03 May 2020 12:55:08 GMT

1. How to Set up Your Remote Sales Team for Success
by Brian Bresee

Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:

Structure your teams days
Manage performance with data
Have fun, support one another, and build relationships remotely as a team

2. How to Get Your Remote Sales Team to Hit Target
By Andrei Sochala

Andrei will discuss the current challenges sales reps are facing during this working from home period, while the company and managers are still expecting new revenue generation. Learn how to:

Not miss any remaining revenue opportunities by being laser-focused
Strengthen relationships with your prospects despite the distance
Prepare for the future by reworking your current pipeline following a sales methodology

Inbound 2019 - ADAM LEWIS, CoFounder BBD Boom

Fri, 04 Oct 2019 14:06:30 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Adam is Co-Founder and Solutions Architect at BBD Boom.

In 2015, he used his holiday allowance to fly himself to the Inbound Conference in Boston to see what all the fuss was about. He has been hooked on the inbound model ever since.

He has gone on to co-found BBD Boom, a Platinum HubSpot Partner with one mission: to help ambitious B2B businesses grow faster.

He has been described as a techie, pretending to be a marketing person, and loves nothing more than getting knee deep in workflows, integrations, data migrations and above all helping clients make the best use of HubSpot.

Panel Discussion | Inbound Sales - London HUG 201904

Wed, 08 May 2019 10:26:35 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Question and answer session with the panel experts

Event: London HubSpot User Group

Event Date: April 2019

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug

Grow Better - Inbound Sales: London HUG 201904

Tue, 07 May 2019 20:30:38 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Funnel shows customers an output! Customers, however, are an Input! Historically businesses are built to grow big and fast, and what happens post sales doesn’t really matter. The customer experience is an afterthought.

We loved the funnel. And in a world where customers were more patience, more trusting, had fewer options, and no voice, it made sense to think in terms of a funnel.

The sun rises and sets on the quarter.” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage.

That’s no longer true. After years of inbound marketing, your company has assets: evergreen content; backlinks to your site; social media followings; and, of course, customers who advocate for your brand. For many of us, our marketing departments could take a vacation for a month, and new visitors and leads would continue to come in, and existing customers would continue to refer new business. That’s momentum. Funnel fails to capture to the power of momentum.

That’s where the flywheel comes into play.

Event: London HubSpot User Group

Event Date: April 2019

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug

Build A Standardized Sales Process Brian Sexton: London HUG 201904

Tue, 07 May 2019 19:56:07 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Why does your business need a sales process?
Scalable, predictable and an easy way to learn for new hires
Easier to measure which parts of the process work or don’t work well
Makes it easier to quickly filter out bad-fit prospects
Saves time and enables you to qualify out
It’s a simple, structured and pleasant buying experience for the customer

Event: London HubSpot User Group

Event Date: June 2019

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug

Andrew McAvinchey InboundSales: London HUG 201904

Tue, 07 May 2019 18:07:18 GMT

How a Sales Flywheel can Grow Your Business Predictably with Inbound Sales.

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Your sales team probably aren't analysts - they appreciate mobile drag-and-drop sales processes, rather than confusing spreadsheets. Even the most disciplined sales teams fail to follow a sales process that doesn’t flow naturally into their daily routine. HubSpot SalesHub and the Growth Suite offer a new way to unite your sales and marketing organisation so attribution, reporting and data-driven sales actually work - but not before you discover a few hidden gems you'll need to deal with first.

• Sales and Marketing alignment is about speaking a common language and understanding responsibilities. In modern sales organisations, everyone is a salesperson, and the line is blurred between departments as you deliver value to each customer.

Event: London HubSpot User Group

Event Date: April 2019

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug

Whitehat Digital Marketing Agency London

Mon, 18 Feb 2019 15:18:57 GMT

Whitehat are a digital marketing agency and HubSpot platinum level partner based in London. We are inbound marketing and sales experts.

Inbound Sales - Dan Tyre Part 3: London HUG 201803

Fri, 15 Feb 2019 13:49:22 GMT

Event: London HubSpot User Group

Event Date: March 2018

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug

Dan Tyre Part 1 Inbound Sales: London HUG 201803

Fri, 15 Feb 2019 13:48:52 GMT

Event: London HubSpot User Group

Event Date: March 2018

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug

Inbound Marketing And Inbound Sales

Thu, 08 Nov 2018 09:40:15 GMT

In the pre-internet era, you tried to attract and close sales primarily by convincing potential customers of the superiority of your offering. This was "Outbound" methodology in the classic sense. It sought to grab a potential customer's attention and close a sale by pushing the quality and value of the product.

The days of Outbound's primacy are long gone and the methods, whilst still in use, are much less effective. The connectivity and social interaction of the internet have led to the ascendancy of "Inbound" marketing and sales techniques.

Rather than placing product quality and value at the forefront of a campaign, marketing and sales teams today attract and close customers with a story, an experience, and the promise of a lasting relationship that affirms customers' core self-image and taps into their need for connection. In a fundamental shift, Inbound methodology speaks first to the qualities and values of the desired customer, rather than the quality and value of the product itself.